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Ecommerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. If your goal is to sell your products or services on the Internet, you have to think about how you will accept payments. You have a couple of options here. A Merchant Account, Payment Gateway with a Secure Web Certificate will allow you to accept credit card payments directly from your web site (with a shopping cart). For smaller businesses with few products, we recommend opening a sellers account with 2Checkout or PayPal. Opening an account with both PayPal and 2Checkout would be best. You need to give your customers as many payment options as possible. Hoover has provided information about each credit card processor below to aid in your decision. PayPal - a service which allows people to send and receive money safely and securely. It allows you and your customers to exchange money through a neutral source. You simply open a PayPal account (for free), and place "buy me" buttons on your web site. You customize each button to contain the cost and shipping. After a successful sale, you will receive an email to notify you that you have received an order and the funds have been deposited into your PayPal account. Next you can fulfill the customers order. Once the order has been shipped, you can mark the order as shipped an an email will be deliver to your customer to let them know that their product is on the way. Once you are ready to remove funds from your PayPal account you can deposit money into your bank account. It only takes a couple of days. You can also request that a check be mailed to you. PayPal makes it very easy to do business online. You make one payment of $49 and can accept credit card payments from your website or send payment requests via email. For each sale that you make you pay 5.5% plus .45 per transaction. If you don't make any sales, you don't have to pay anything. Similar merchant services can cost much more than this, so 2Checkout is your best bet. You receive your money twice a month via direct deposit into your checking account. SMB Web design has been using 2Checkout to process credit cards since 2007 and hasn't had any problems.
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