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Most affective ways to promote Your Website (best to worst):
1) SEO - Organic rankings
2) PPC services, such as Google AdWords, Yahoo Search Marketing, MSN
AdCenter
3) Bona fide email campaigns with an inhouse listing of customers
that want them. DON'T SPAM!!!
4) Featured items on eBay, with different types of highlighting, for
testing purposes and broader reaching sales.
5) Local search 2: Yahoo Local, AOL Local, Local.com, Google Local.
6) Posting in industry specific forums and online communities
7) Posting in directories: DMOZ, Yahoo Directory, Business.com,
JoeAnt, Skaffe, and many other niche-related directories.
Least affective and trying to convince clients to stop using:
1) Comparison Search Engines (Shopping.com, Yahoo Shopping, BizRate,
ShopZilla, NexTag, PriceGrabber, etc.
You'll wind up competing with your own products in the SEs and their
traffic tends to have lower conversion rates. At least in my primary
client's industry. Except Froogle & Yahoo Shopping which you
should definitely be doing. Also, check into MSN's new offering for
products.
2) Through text ad links, on other people's blogs. I was thinking of
using two services: PayPerPost.com and TextLinkAds.com
Those are old school "affiliate models" with a new wrapper and are
not very affective. Especially blogs like that. Requires high
traffic with your target market.
Ideas:
1) Monthly catalog mailed. Still a tried and proven method. Think
about using catalog clearinghouses for lists.
2) Don't forget Wikipedia.
3) Look at writing articles for the new Google Service Knol when it
becomes available. Here's a link for more info
Google Blog
4) Don't overlook taking advantage of YouTube
and other video outlets for product evaluations/demos.
And most importantly have fun doing all of that hard work! Good
luck!
Smb Web
Design is able to build you the best campaign for your site and your
niche. Smb Web design will increase your sales and profits
through its industry expertise in addition to
giving you a great looking website that works!
Call us now at 347-659-5647 TO START!!!! |
Read our Articles:
How to market your website
online
32 Ways to market your business
8 ways to promote your website
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